Web content: a priority not yet understood

In addition to the functionality and graphic design, website should not forget that your success is based on content to offer his audience. [youtube=http://www.youtube.com/watch?v=vlXug_mFZfQ&w=500&h=400] Our highly visual culture, coupled with an intrusive marketing that bombards our senses every second, can be the cause of the exaggerated importance we give to the movement, color and form. Therefore it is very common for a client who hires us to carry out its Web site, the first thing out (and perhaps only) is the sketch graph.   A customer always expects to see the sketch graph of your site. Does the text? Ignored.   In our work at Astrolabe, we are frequently surprised faces every time we explained that the sketch we will deliver only after completing a rigorous process of information architecture and content collection. But when our customers see the result, they understand that clarity, relevance, effectiveness and quality of content in a direct impact on:   The association that the user of their particular expertise on the site with the company. The principle is simple: just as is the site, the company, its services and products. It is a variation of the maximum of the lore that says that things seem to its owner. Building trust and credibility in the services or products. Building trust is the combination to deliver a clear and concise message that matches the needs of users and the actual supply of the sender. The positioning of your website in major search engines. Finally, people look for content. Or are you dear reader has ever looked at Google words like "beautiful and moving site", "lively and cheerful website" or "logo spinning on its axis?" Remember your most recent search on Google. She looked content, right? What constitutes a good web content?   Not only texts we mean when we talk about content.   The Web content can be graphical, textual and multimedia. They consider these to be good content for the web as:  

• They are designed for the Internet.
• Meet the objectives of the site.
• Respond to the needs and user tasks.
• They have a good production.
• They respect the standards and Web accessibility.

In the specific case of textual content, the Web has its own editorial style, different from the form. The screen resolution (72 dpi normally), the average seconds per page, the break in the linearity of the site and, above all, the power of determining the user, require write texts that allow a quick read. Of course, good typographic design will help the reading efficiency.   The contents of the Web is much more than a printed brochure.   It is common for corporate and institutional sites inherit the texts developed for a printed brochure or portfolio. But keep in mind that as the radial language construct does not fit the television format, or the television to print media, web content must have a particular construction that meets the challenges and exploit the benefits while the medium.   So when you consider hiring the "Web site design", do not forget to demand "content design" rather than any sketch graph.