The design

Increase sales of our product over the Internet involves being aware of a lot of variables that come into play in the virtual space. These variables do not necessarily have to do with the product itself, as mentioned in another article, but come into play to achieve that visual aspects of web visitors and potential customers to pay more attention to our enterprise. Something that seems not unrelated to how to increase sales, maybe it's something that we underestimated too soon. For example, the design of a company logo. The company logo serves to reinforce the identity of our company, and on the Web, have a strong identity is essential, because the infinite competition can be generated. Some tips for creating a logo are not to be used more than three colors, must have a readable text, a logo should be attractive even in the range of colors of black and white, do not use visual effects such as reflection or light flashes , always avoid complex details (a logo should be, above all, simple), use a maximum of two sources in the logo, it should be easy to describe, in others. These suggestions do not guarantee increased sales, but greatly help to create an identity on the Web. Another relevant aspect is that involving the design of the home page. On the home page must include all information that is essential to both our company and our product. And that content must be balanced. Do not forget that to increase sales, it is necessary to have the esteem of potential customers. Avoid, if possible, an HTML template that is art. It is better to hire a webmaster and have an original design. This will make us distinct from our competitors. And if we hire a good webmaster, get along with the design, another set of benefits. These benefits are, for example, the structure optimized for search engines, as well as different ways in which Internet users can interact with the Web, such as contact forms, image galleries, among others. A good first impression is a basic charter to increase sales of our site. A section on us, with company information, contact details, history of entrepreneurship and its history, a picture of us, and relevant from the point of view to build trust with visitors, are also options that should not miss When deciding a visual design for our site.